Wednesday, August 5, 2009

Bye Bye.

There I was, cruising down the N7 One hand on the wheel, one hand on the laptop when Bam.

I wake up in the hospital.

"One pile up too many" my boss said.

So that's me. Out of marketing. 

And out of the blogging world.

It is back to the pub for me, the original social networking site, where I will be transmitting my views into a pint of Guinness.

Thanks to all my readers, you two guys are the closest thing I have to friends.

Yours sincerely,

A to the BM.




Strangely accurate simulation of how it happened.

Thursday, July 16, 2009

YO VW. Respect.


I can relate to the man in this ad.

Hats off to VW . Not their finest work, but it's the most honest ad I've seen in a long time.





But just one thing; is that a company car? Is he stealing it?
 If so , kudos.

Monday, July 13, 2009

Never let your trade secrets slip.




That sick feeling in my stomach that I've had since 1999, often misdiagnosed as tapeworm, turned out to be the feeling everyone gets when they've been ripped off.

I learnt to live with it, like piles, it would flare up every now and then. Bars on Dawson street, Dublin Airport and  most supermarkets would have to be avoided if I didn't want that sick, sick feeling.

And now thanks to Tesco and their Obamaesque "change for good" campaign, we can all see exactly how much the greedy fuckers were ripping us off by.


As Gordon Ramsey would say "Fuck me that is disgusting".



This particular one used to make me projectile vomit every time I bought them.

Sunday, July 12, 2009

On the road again

WOO HOO.
I have my laptop back. It had been confiscated after I asked the I.T. guy to get me some more hard disk space. He had a quick look through my machine while I was (passed) out for lunch. Next thing I'm barred from computers and the wifi password is changed.

And now, after a bit of restructuring (I put two chairs through a drywall), they've put me back on the road merchandising, but at least I get a laptop again, and the nephew gave me one of those dongle broadband things that Chris O'Dowd doesn't understand. Except not the Meteor one because that is shit  and only works in Cork and Dublin, mine is the 3 one.

Now I'm back in the car and on the laptop, surfing the net while driving, at last cruise control makes sense to me. Technology is all coming together. You should see the envious looks I get from people on the M50. How they marvel. And then nearly crash. There's some dangerous idiots out there. 






Is it illegal, not sure, I'll google it. After this roundabout.

Monday, March 23, 2009

Cover every possible eventuality.

You're all set for the big launch. 

Your newspaper is introducing it's new compact edition. The photographer is booked. The fake tan has been applied. Everyone knows the routine, open the paper and smile like a simpleton. And of course you've printed a second cover incase there's a natural disaster or some bad news on the launch day. 

Haven't you?




Nothing makes us smile like a husband's grief.

Yay, agony means sales.

The full insensitive story here.

Thursday, March 19, 2009

Brand manager seeks relationship....C











Campaign HDTS

The name sounds like  a strain of STD that only affects advertising people.
"You slept with Gavin? He's got campaign HDTS. Ewe."

The website is a bit yukky too. You're greeted by a dictionary definition of the word campaign. Undeterred; in the interest of research I carried on.

There's no real info or feel for the agency to be got from this website, I know they set up in 1985 and they tell me what happened in the first year. There's the usual stuff about their people and how awesome they are at client services.

The gallery is empty so I can't see any work. All I know from visiting this site is that they don't get digital.

Does website make me wanna call? No.



Jesus H Christ. There's just way too much information on the landing page. If I had six hours to spare I might navigate my way through.

I've had a long day, I just want to see those great McDonalds ads and hear some nice radio whils supping on a cool, cold, crisp pint of Jameson.

There's a blog on the right hand-side, but when I click on it strange things happen. I did manage to look through some of the work and stick with it long enough to get a good impression of the agency but the website is just  bamboozling. 

Cleanly laid out, just too many things to click on.

Similar to a newspaper site, but why?

Does website make me wanna call: Most probably, after a lie down.



This website was a nice antidote to the previous one being simply split into two sections: "about" and "portfolio".

The "about" section could easily have been packed with full-circle-idea-making-brand-wanking drivvle. But thankfully it was well written and spells out clearly what they're about.


"We have been the top performing agency at ICAD for the past 3 years in a row...
We are also the only Irish advertising agency ever to win Gold at Cannes...
award-winning work is 2.5 times more likely to be effective than work unrecognised in awards..."


A bit boasty but fuck it, if you can't blow your own trumpet on your own website then where can you?

Lots of ATL work but there's a lack of  real digital work and they've lumped it in with ambient and viral.


But overall an effective website.

Does website make me wanna call? Yes.

CP&A Limited - no website to be found.


Love to hear other comments on these websites and my opinions, don't be shy.

p.s. Kudos to IAPI on the new site.

Tuesday, March 17, 2009

Happy St. Patrick's day.